BSNL launches Billpay service in partnership with Obopay
Bharat Sanchar Nigam Limited (BSNL) has launched its Billpay services in the western India. The service has been introduced on the Obopay platform, a global player in the mobile payment space and is available to mobile consumers through all channels including SMS/IVR, WAP and J2ME application.
As a part of this service, all BSNL mobile customers in the states of Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh can now pay their BSNL bills by using their credit card. To activate this service, mobile customers will have to register their credit card one time and generate an M-Pin by sending SMS to 52828. This will allow them to only use this M-Pin for paying all their BSNL bills in the future in a safe, secure and convenient manner.
Elaborating on the service, N. K. Yadav, PGM, value added services (VAS), BSNL, said, "We are happy to launch this new service as part of our continued efforts to keep up with new market initiatives. We intend to extend this service across all the four zones thereby offering the PAN India facility. We would like to go a step ahead and introduce this service to our landline customer base also. With this our aim is to enable 100+ million BSNL customers across the country to use this convenient service."
Apart from credit card linked mobile payment service, BSNL is also keen to introduce other modes of mobile payment in the near future, which will include bank accounts and stored value accounts.
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